To increase profits and stay ahead
of the competition you need
a stream of new, world class products.
You may have a great in house team.
But, game-changing innovation requires a different perspective.
A different team, focussed on the new.
Adifference delivers a low risk, lean process that:
Looks to the future. Identifies opportunities. Creates IP.
how we do it
video
Airline business innovation
To improve 747/A340 economy passengers long-haul experience, without affecting the first and business class offering.
Adifference created a revolutionary decked design with lie flat seat beds, in which every passenger gets a bed.
“The most innovative thinking I have seen in this space.”
New Product Creation
How to cook the perfect steak at home
We were challenged to find a brand new product for a tv shopping channel. First, we identified a problem in the home worth solving. We identified the issues preventing consumers from cooking the perfect steak and then created a tool which guaranteed fail-safe results.
“In every case the team provided insight and direction that was beyond what could have been achieved using the in-house resource as we sought to achieve step change versus the traditional incremental developments.”
New range creation
Adifference were challenged to create a new high value range of products for B&Q's Mac Allister range within a very tight time frame.
Within six months, Adifference had created a new styling language and applied it to a range of 12 products.
Advanced technical innovation
A new fishing tool removes knots
To recreate a machine that had two tons of force, cost thousands of dollars, weighed 50 kg with an accuracy .05 of a millimetre Adifferance delivered a hand tool that weighed 800g and sold for 100 dollars.
Baby gate market redefined
In the 20 years we have been working with Lindam we have reinvented the category. Each year their products beat the competition, resulting in domination of the Sector.
“Lindam owes a great deal of its success to Adifferance”
Rapid opportunity creation
This concept took a few weeks to create.
Then off to the market for testing.
Creating sales, rather than market research documents.
Locations
USA
Hong Kong
China
Singapore
New Zealand
Germany
UK
Adifference
10 Bearl Farm
Stocksfield
Northumberland
NE43 7AL
tel + 44 (0) 2034758707